Our Purpose & Mission

Our Purpose

Craft a better future with unique innovations

Since its founding, Yonex has been giving players the tools they need to triumph on the court by combining timeless Japanese craftsmanship and cutting-edge technology. This core philosophy has always remained the same. Yonex will craft a better future by pursuing innovation to deliver finest products that exceed our customers' imagination.

Our Mission

Bring the world together by deepening people's connection to sport and to each Other

The mission identifies how we will fulfill our purpose through the world of sports. What we do is not only to create products, but also to connect sports and people, and people to people through sports, bringing the world together.

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