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History

2001

Niigata Manufacturing Headquarters receives the environmental management system ISO 14001 qualification.

Chairman Minoru Yoneyama (Current: Founder) is decorated with level 4 Order of the Sacred Treasure.

Products and Players

YONEX tennis player Lleyton Hewitt wins the US Open, becoming the youngest No. 1 player in history.

2004

Establishment of Sapporo Sales Office.

YONEX is chosen as "Super Brand" in Indonesia and Malaysia.

YONEX is recognized as the most reliable brand in badminton by players in Indonesia and Malaysia, two countries where badminton is the national sport.

2005

Merger with YONEX R&D Co., Ltd.

Products and Players

Due to the new rules regarding repulsion in golf clubs, (from 2008), YONEX releases a new rule friendly club - NANOV - the first in the industry.

2006

Receives quality management system ISO9001 qualification.

2007

Construction of new headquarters building (Tokyo) is completed.

Minoru Yoneyama (Current: Founder) takes the role of Founder/Honorary Chairman, and his son Ben Yoneyama (Current: Chairman) continues the family heritage becoming the third generation of President. Kosaku Yoneyama (Current: Executive Advisor) becomes Chairman.

Products and Players

Golfer Maiko Wakabayashi, who started out at the YONEX Country Club, signs with YONEX.

YONEX snowboarder Ryo Aono becomes the first Japanese rider to win the World Cup Half-Pipe Championships.

2008

Products and Players

Record-breaking golfer Ryo Ishikawa signs with YONEX. The golfer won in the pro tour at 15, holds several "youngest-ever" records and broke the record for lowest score in the world.

Ex-YONEX tennis player Kimiko Date-Krumm, who retired from the tour in 1996, returns to the game. To inspire younger players, she picks up her YONEX racquet once again and heads back to the court.

2009

First sale of YONEX running shoes heralds the company's entry into the running shoes market.

Running shoes equipped with POWER CUSHION are developed and sold.

YONEX becomes the longest title sponsor of YONEX All England Open Badminton Championships.

Products and Players

YONEX snowboarder Ryo Aono becomes the first Japanese snowboarder to win a gold medal at the Snowboard World Championships.

World No. 1 badminton player Lee Chong Wei (Malaysia) signs with YONEX.

2010

The YONEX ARCSABER Z-SLASH badminton racquet becomes the fastest-smashing racquet in the world at 421 km/h.

YONEX Golf China Co., Ltd. Branch office (Current: YONEX SPORTS (CHINA) CO., LTD.) is established.

Products and Players

YONEX badminton player Lee Chong Wei wins six Superseries titles and the BWF Superseries Masters Finals three consecutive times.

2011

YONEX CORPORATION U.S.A. changes its name to YONEX CORPORATION and acquires YONEX CANADA as subsidiary.

In an effort to help victims of the March 11th Great East Japan Earthquake, YONEX starts the Sports Smiles Project.

Minoru Yoneyama is promoted to Founder.

Products and Players

World No. 1 female tennis player Caroline Wozniacki (Denmark) signs with YONEX.

The VCORE series, which would go on receive high praise from the world's top players, releases its first models - the VCORE 95D, VCORE 98D and VCORE 100S.

2012

YONEX enters the soccer industry. It also becomes the official uniform supplier for J-League club team, Kashiwa Reysol.

Products and Players

Three-time ATP World Tour winner Stan Wawrinka (Switzerland) signs a full contract with YONEX for racquets, shoes, clothing and bags.

2013

Badminton racquet NANORAY Z-SPEED breaks the world record for the fastest smash at 493 km/h.

Board of Executives is established.

Products and Players

YONEX Thai badminton player Ratchanok Intanon becomes the youngest winner of the BWF World Championships at the age of 18.

The badminton racquet that broke the world record for fastest smash, the NANORAY Z-SPEED, goes on sale.

2014

YONEX enters the sports cycle industry and begins the production and sale of wind power turbine blades.

YONEX used its accumulated techniques of carbon production and carried out extensive research to enter these fields.

YONEX TAIWAN CO., Ltd. builds new facilities.

With the construction of new facilities, the Taiwan factory which produced the bulk of YONEX's badminton products expanded and boosted production even further.

Products and Players

YONEX tennis player Stan Wawrinka beats three top ten players at the Australian Open and wins the first Grand Slam of his career.

The Japanese Badminton National Team, which YONEX has sponsored for many years, wins the Thomas Cup, with the female team also placing as the runners-up at the Uber Cup.

Ultra-lightweight bike frame, the CARBONEX, goes on sale.

Wind turbine carbon blade YW-100 goes on sale.

YONEX golfers become Money List leaders on both the Japanese and Korean LPGA tours. Sun-Ju Ahn on the Japan tour, and Hyo-Joo Kim on the Korean tour.

2015

To reflect a shift in operations from exclusive golf sales to sales of badminton, tennis and golf equipment, YONEX Golf China Co., Ltd. Branch office changes name to YONEX SPORTS (CHINA) CO., LTD.

Ben Yoneyama is inaugurated as Chairman of YONEX Group and Kusaki Hayashida is appointed as the new president of YONEX.

Establishment of YONEX SHOWROOM AKIHABARA

Established to create a space, where consumers around the world can learn about latest Yonex products.

Minoru Yoneyama (Current: Founder) received the Badminton World Federation’s highest honour, the President’s Medal.

He was presented with the medal by BWF President for his "truly exceptional contribution" to badminton.

Products and Players

King of Badminton Lin Dan (China) signs with YONEX.

2014 WTA Newcomer of the Year Belinda Bencic (Switzerland) signs head-to-toe deal with YONEX.

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