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History

1991

YONEX U.K. Ltd. buys and relocates to new premises.

YONEX GmbH moves to new premises.

American branch office YONEX CORPORATION (predecessor to present YONEX CORPORATION) buys out former Canadian distributor YONEX CANADA (Sales Company).

The YONEX CARBONWOOD golf club achieves a 48.2% share of the carbon head club market in America, making it the No. 1 choice. (Source: Darrell Survey).

Products and Players

YONEX tennis player Monica Seles becomes World No. 1.

Kimiko Jinnai/Hisako Mori are women's doubles runners-up at the All England Open Badminton Championships - it had been 11 years since a Japanese player reached the finals of the tournament.

Rising golf star Yasunobu Kuramoto signs with YONEX.

1992

Sendai Sales Office relocates to new premises.

First staging of the YONEX Ladies Open Golf Tournament.

The first badminton racquet in history with the ISOMETRIC head shape goes on sale.

Products and Players

Three-time NCAA Individual Champion and super lefty Phil Mickelson (USA) signs with YONEX.

The Isometric 500 badminton racquet with an ISOMETRIC head shape goes on sale.

1993

Products and Players

YONEX Big Drivers Squad (a renowned group of global YONEX golfers) visits Japan and holds demonstrations all over the country, displaying their 400 yard drives.

YONEX tennis player Kimiko Date reaches the US Open quarter finals for first time.

1994

YONEX is listed on the Tokyo Stock Exchange Second Section Index and the Niigata Stock Exchange.

YONEX provides official badminton equipment, including shuttlecocks, court mats and nets, for the Atlanta Olympics.

Tokyo Factory builds second factory.

The new factory is fitted with state-of-the-art equipment created specifically for string production.

The first staging of the YONEX Tennis Festival.

Products and Players

YONEX tennis player Sergi Bruguera wins Roland Garros for second consecutive time using the RD-7 racquet.

Two-time Japan Amateur Championship winner, golfer Kazuyoshi Yonekura signs with YONEX.

The 300cc golf club with an extra-large head - the Super A.D.X. Driver (Japanese Name: Titan Carbon 300) - goes on sale.

14-year-old tennis genius Martina Hingis (Switzerland) signs with YONEX.

1995

YONEX enters the snowboarding industry.

The industry's first carbon-infused snowboard goes on sale.

Products and Players

The all-titanium golf wood, REX KING TITAN, goes on sale.

After a 28-month break, YONEX tennis player Monica Seles returns and wins first title after recovery at the Canada Open.

In the US Open women's singles fourth round, seven of the 16 players use YONEX racquets.

YONEX tennis legend Martina Navratilova announces her retirement from singles with 167 singles titles.

1996

YONEX Country Club opens (with 18 holes, 72-par, 6,986 yards).

American branch office YONEX CORPORATION U.S.A. (Current: YONEX CORPORATION) is established.

23 of 24 badminton medallists in the Atlanta Olympics compete with YONEX equipment.

Products and Players

Atsuko Kikuchi, the then youngest golfer ever to pass the pro test, signs with YONEX.

YONEX tennis player Kimiko Date beats Stefanie Maria Graf for the first time in the Fed Cup (Japan vs Germany) to help the Japanese National Team advance to the semi-final.

Two YONEX tennis players, Richard Krajicek (Holland) and MaliVai Washington (USA) reach the Wimbledon men's singles final, creating an all-YONEX final. Kimiko Date loses to Stefanie Maria Graf in the women's singles semi-final. Martina Hingis becomes the youngest player to win the women's doubles.

YONEX tennis player Monica Seles wins the women's singles title at the Australian Open, winning in all her appearances at the tournament.

The SUPER A.D.X. iron women's golf club with the industry's thinnest steel face is launched. It also features the industry's lightest graphite shaft.

The Super A.D.X. Titanium - the first driver to be made of metal - goes to market.

Snowboarders Hiroki Chihara (Half pipe) and Mamoru Hyodo (Alpine) sign with YONEX.

1997

The Japan PGA Tour's YONEX Open Hiroshima is held at YONEX Country Club.

Minoru Yoneyama (Current: Founder) is inaugurated as Chairman of YONEX Group and Kosaku Yoneyama (Current: Executive Advisor) is promoted as the new president of YONEX.

Products and Players

At 16 years and 3 months YONEX tennis player Martina Hingis becomes the youngest tennis player to win the Australian Open in both singles and doubles.

Martina Hingis, aged 16 years old and 6 months, becomes the youngest player in history to reach world No. 1.

Golf clubs REKIN SUPER and Titan Pro II with the Pendulum Power System go on sale.

YONEX succeeds in making graphite shafts for golf clubs 30% lighter.

All YONEX final at Roland Garros with Martina Hingis vs. Iva Majoli (Croatia). Iva Majoli overwhelms Martina Hingis to win the title.

YONEX golf player Scott Hoch plays for Team USA in the Ryder Cup. He also wins the Greater Milwaukee Open, his eighth PGA Tour win.

1998

YONEX Sports Foundation (Current: YONEX Sports Development Foundation) is established.

Badminton festival held across three venues in Saitama, Osaka and Fukuoka.

Change of YONEX logo (Current logo).

The factory at YONEX Taiwan Co., Ltd. receives award for the spread of the SG Mark from the Head of the Ministry of International Trade and Industry.

This SG mark is received for promoting and achieving safety in consumer products.

Chairman Minoru Yoneyama (Current: Founder) receives Vince Lombardi Award from Boy Scouts of America, Los Angeles.

Chairman Minoru Yoneyama (Current: Founder) received the award for his contributions to youth education through sports.

Products and Players

YONEX tennis player Martina Hingis wins both the singles and doubles titles at the Australian Open for a second consecutive year.

YONEX tennis player Marcelo RĂ­os (Chile) becomes male world No. 1 and YONEX tennis player Martina Hingis, becomes female world No. 1, marking a year in which both world No.1s are YONEX players.

At the PGA Show held in Orlando, Florida USA, YONEX announces the launch of stainless steel woods and irons of the Super A.D.X. 200 series.

1999

Minoru Yoneyama (Current: Founder) receives Special Meritorious Award from Badminton Association of England.

Awarded to the Chairman for his continued support to the YONEX All England Open Badminton Championship.

YONEX Ladies Open Golf Tournament is held at YONEX Country Club.

Products and Players

YONEX tennis player Martina Hingis wins singles and doubles at the Australian Open for a third consecutive time. She is once again World No. 1 for the year.

YONEX tennis player Richard Krajicek breaks the (then current) world record of 48 service aces.

The first of the CYBERSTAR 2000 range of golf clubs goes on sale.

Australian tennis player Lleyton Hewitt signs with YONEX.

2000

YONEX enters the walking shoe market.

The POWER CUSHION was one of the first breakthroughs YONEX made with walking shoes, combining shock-absorption with repulsive power. Tests proved that an egg dropped from seven meters onto the cushion would bounce back four meters without breaking.

Products and Players

YONEX tennis player Mary Pierce (USA) wins Roland Garros.

YONEX tennis player Monica Seles signs a new contract that covers all her equipment, from clothes to shoes and racquets.

YONEX tennis player Martina Hingis maintains world No. 1 ranking for second consecutive year.

The first badminton racquet to use the Muscle Power system that holds the strings on round archways - the Muscle Power 100 - goes on sale.

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