Company Info
  1. Home
  2. Company Info
  3. History

History

1971

Tokyo Sales Office moves to Yushima in Tokyo's Bunkyo Ward (current location of the company headquarters) and is raised to the status of main sales office.

The company introduces its aluminium racquet to the world's largest tennis market - the USA.

1973

Logo changes to YY Yoneyama.

yy logo designed, mixing the founder's name "Yoneyama" with the word "Youth," thus "yy."

Corporate colours are selected to be blue and green.

The corporate colours are chosen to represent the wide blue sky and open land.

Company enters the soft tennis industry, starting production and sale of soft tennis racquets.

Products and Players

Eight-time (seven consecutive) All England Open Badminton Championships winner and badminton icon Rudy Hartono signs for the company.

Soft tennis racquets TS-6500, TS-5500 go on sale.

1974

Limited Company Yoneyama Racquets changes name to YONEX SPORTS Co., Ltd.

Whilst the company was boosting its presence overseas, the YONEYAMA name was thought to be too long and difficult to pronounce. The company decided to change its name, omitting the Japanese-sounding "Yama" and replacing it with the letter "X," representing boundless possiblities for the future.

Limited Company Yoneyama Racquets Tokyo Factory changes its name to Limited Company YONEX SPORTS Tokyo Factory (Current: Tokyo Factory)

Foreign trading company Limited Company Yoneyama Sports changes its name to YONEX TRADING Co., Ltd. (Current: International Sales Department)

Production of wooden tennis racquets starts.

Products and Players

YONEX signs Tony Roche (the doubles title winner in all four Grand Slam tournaments).

1975

Company headquarters (Current: Niigata Manufacturing Headquarters) builds second factory in Niigata prefecture, Nagaoka City.

Products and Players

YONEX GRAFLEX tennis racquet T-9000 goes on sale.

1976

Headquarters (Current: Niigata Manufacturing Headquarters) expands second factory.

Products and Players

1975 Wimbledon doubles winner Ann Kiyomura (USA) signs on with YONEX.

Soft tennis racquet best seller TS-7000 CARBONEX goes on sale.

1977

Limited Company YONEX SPORTS Tokyo Factory (Current: Tokyo Factory) builds YONEX Gymnasium.

Opening of YONEX Tennis Club in Niigata Prefecture, Nagaoka City.

The gym was fitted with two badminton courts.

Products and Players

The first tennis racquets to feature carbon fused with glass fibre - the innovative CARBONEX 7 and CARBONEX 8 - go on sale.

1978

Osaka Sales Office (Current: YONEX Osaka) is built in Osaka prefecture, Osaka City, Tennoji Ward.

Wanting to strengthen the company's presence in western Japan, YONEX started to branch out with Osaka as its base.

YONEX Trading Co.,Ltd. starts Taiwan Office.

Limited Company YONEX SPORTS Tokyo Factory restructures to become Limited Company YONEX Tokyo Factory.

The first badminton racquets to weigh under 100g go on sale.

Products and Players

Carbon soft tennis racquets, CARBONEX 25 and CARBONEX 26 go on sale.

The first badminton racquets to weigh under 100g - the B-8500 and CARBONEX 8 - go on sale.

1979

Tokyo Main Sales Office (Current: YONEX Co.,Ltd.) construction is completed.

Five tennis machine courts are built in Niigata Prefecture, Nagaoka City.

YONEX tennis racquets receive official recognition from the USPTA.

Trade show for new tennis and badminton products starts.

The New Products Trade Show opened for the first time and has been held every year since.

1980

Expansion of YONEX Tokyo Factory Co., Ltd. (Current: Tokyo Factory)

First tennis racquet to feature the ground-breaking ISOMETRIC (square shaped) frame goes on sale.

Products and Players

Top tennis players Billy Jean King (USA), Martina Navratilova (USA) and Dianne Fromholtz (Australia) all sign on with YONEX.

Tennis racquets featuring the square-shaped ISOMETRIC frame - R-1, R-2 and R-3 - go on sale.

Back To Top